Schlitz may have been the beer that made Milwaukee famous - for better or worse - but Budweiser is the beer that made Clydesdales famous.
When you think of the giant draught horses, don't you instantly think of them pulling a Budweiser beer wagon?
If you're between the ages of 21 and 27, maybe not. And you're the target market that Budweiser's after, in an attempt to regain its market share, which has been slipped steadily for the past ten years.
And the folks who market Budweiser don't think that the majestic Clydesdale is the best way to reach that demographic.
I'm not a Bud guy, but I have to admit, I'm tempted to give it another try every time I see an ad like this. How about you?
Tuesday I had lunch with someone I hadn't seen since I lost my voice. He was pretty amazed at how close to myself I sounded, while still not being 100%. He asked how bad it was when I started, so I took out my phone and played him a recording made during my first speech therapy session. At that point, I noticed it was exactly one month to the day of that first session. Wow, much has changed in one month…and for the good. And I owe it all to Karen Bunce, my Speech Therapist at Buffalo Therapy Group. I can't imagine where I would be without her. I'm so happy and thankful to have her in my life as a vocal mentor and friend.
I'm also thankful for my co-workers, for all their mental and physical support. Especially the people you hear on-air every day, many of whom have had to add work hours onto their day, and in some cases turn their personal and business life upside down to fill in the places where I would normally be.
I am thankful for RLITM Producers Brandi, Jimmy, and Alex. They take random e-mail and texts I send them at all hours of the day, add in their personal magic, and use the result to make our morning show page and social media sites engaging and interesting. Though I do wish they would use spell check before posting! (I couldn't resist…)
I am thankful to all of you reading this and who have kept up with me via facebook and twitter posts. Your thoughts and wishes mean more than you know. I hope I can repay you.
I am thankful for having the chance to deliver Thanksgiving dinners to those in Kenmore-Tonawanda who can't get out or cook for themselves on Turkey day. Thank you Dan Wiles and Ken-Ton Meals On Wheels for showing me a new path.
And above all, I am thankful for my wife, Linda. The smartest, most thoughtful, least selfish person I have ever met. I have no idea how she puts up with me. And it doesn't hurt that she is a hottie! I adore her. Always will.